Privacy Policy

Effective Date: 30.09.25

Your privacy is important to MENALAFY LIMITED (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bestpawsupply.com or use our services. It also describes your rights and choices regarding your personal data.

If you do not agree with the terms of this Privacy Policy, please discontinue the use of our website and services.

1. Information We Collect

We may collect and process the following types of data about you:

a. Personal Information You Provide

When you register, subscribe, purchase a plan, contact support, or otherwise interact with us, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (securely processed via trusted third-party payment providers — we do not store full card numbers)

  • Account login credentials (username and password)

b. Information Collected Automatically

When you use our website, we may automatically collect non-identifying information, including:

  • IP address and approximate location

  • Browser type and version

  • Device type, operating system, and platform

  • Pages visited, time spent, and clickstream data

  • Referring website or search engine

  • Language preferences and other technical diagnostic data

c. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Improve your browsing experience and remember preferences

  • Analyze traffic and site performance

  • Deliver relevant content and targeted advertising (if you consent)

You can adjust your browser settings to refuse or limit cookies, but some features may not work correctly without them.

2. How We Use Your Information

We use your personal information for the following purposes:

  • Account & Subscription Management — to create and maintain your account, process payments, and manage subscriptions.

  • Order Fulfillment & Delivery — to ship products and provide related updates.

  • Customer Support — to respond to inquiries, handle complaints, and provide technical assistance.

  • Personalization & Recommendations — to improve your experience, show relevant content, and remember preferences.

  • Marketing Communications — to send updates, promotions, and offers if you have opted in.

  • Website Analytics & Improvement — to analyze performance, fix issues, and develop new features.

  • Legal & Compliance — to meet legal obligations, prevent fraud, and enforce our Terms of Use.

3. Legal Bases for Processing (for GDPR users)

If you are located in the European Economic Area (EEA) or other GDPR regions, we process your data on the following legal bases:

  • Contractual necessity — to provide the services you requested (e.g., subscriptions, deliveries).

  • Legitimate interests — to improve our services, prevent fraud, and ensure security.

  • Consent — for marketing, cookies, and certain analytics activities.

  • Legal obligations — to comply with tax, accounting, or regulatory requirements.

4. Sharing & Disclosure of Information

We do not sell or rent your personal data. We may share it only with trusted third parties in these cases:

  • Service Providers & Partners — including payment processors, shipping carriers, IT support, analytics providers, and marketing platforms.

  • Legal Authorities — when required to comply with laws, regulations, or court orders, or to protect our rights.

  • Business Transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity under the same privacy obligations.

All third parties are contractually bound to protect your data and use it only for the agreed purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL encryption for data transmission

  • Secure server infrastructure with restricted access

  • Regular system monitoring and vulnerability testing

  • Role-based access to sensitive data

However, no system is 100% secure. By using our website, you acknowledge that absolute security cannot be guaranteed.

6. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

  • Right of Access — to request a copy of the personal data we hold about you.

  • Right to Rectification — to correct inaccurate or incomplete data.

  • Right to Erasure (“Right to be Forgotten”) — to request deletion of your personal data, where legally possible.

  • Right to Restrict Processing — to limit how your data is used in certain circumstances.

  • Right to Data Portability — to receive your data in a structured, machine-readable format.

  • Right to Withdraw Consent — to revoke consent for marketing or optional data processing.

  • Right to Object — to object to our processing when based on legitimate interests.

To exercise these rights, contact us at [email protected]. We may require verification of your identity before fulfilling certain requests.

7. Data Retention

We keep personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. After that, data will be securely deleted or anonymized.

8. International Data Transfers

Your personal data may be transferred and processed in countries other than your own. We take appropriate safeguards (such as Standard Contractual Clauses or equivalent mechanisms) to protect your data in compliance with applicable laws.

9. Children’s Privacy

Our services are not directed to children under 13 years of age (or the age of digital consent in your region). We do not knowingly collect data from children. If we discover we have unintentionally collected personal data from a child, we will delete it promptly.

10. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content. Please review their policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and we will notify you of significant updates (e.g., via email or website notice).

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, you can reach us at:

  • Email: [email protected]

  • Address: 11b Office Suite 8, Gladstone Place, Stirling, Scotland, FK8 2NN